You might be new to eBay and wondering how to get started selling. Don't worry, help is at hand from eBay. eBay has set up great a little guide to selling.
They say that "selling on the exciting and vibrant eBay marketplace is a great way to get rid of unwanted stuff and make money - all while having lots of fun! So whether you want to clear out clutter and cash in, or start becoming your own boss, we've got some ideas and insight about what you could sell." Sound interesting?
How to create eBay auction listing that gets noticed
A good auction listing needs a descriptive title. The title text is very important because not only does it need to describe the product, it also needs to contain keywords that are used in searches. For example, if you were selling an Apple iPod, you would include the phrase "MP3 player" in the title. Everyone knows the iPod plays MP3s, but including the phrase ensures your listing turns up when people search for "MP3 Player."
The length of a title is limited to 55 characters, so think carefully about the words and include extra information in a subtitle if necessary. For example, if you are selling a digital camera, the subtitle could include the number of megapixels, the size of the memory card, or the fact that you provide a money-back guarantee. It costs 35p extra, but it is definitely worth it for anything you expect to sell for more than a few quid. Some people use all capitals for the title in the hope of making it stand out, but it looks ugly. The perfect auction listing will have a descriptive title and a subtitle providing additional information.
Photo perfection
Few items sell without a photograph and a good quality picture is essential. The perfect listing would include a Gallery picture too. If you select the Gallery option when creating your auction listing, you will be charged a few pence more, but it significantly boosts the number of people visiting your auction page. The Gallery image is displayed when people browse auction lists and draws their attention.
Some buyers only click on auctions with gallery pictures. It is tempting to copy a photo from the manufacturer's Web site, or scan in a photo from a magazine, but then the image is not a true photo of the item being sold. If you do this, you should say so in the description. Of course, the photo should match the description. You can run into problems with standard product shots and the colour may be different, or the specification might not be the same.
Describe your item well
One of the biggetst problems with purchasing goods on eBay is with the item not matching the description. If the item is not as you described or if you left out importnat information then problems start.These are basic mistakes and the perfect auction listing should be designed to avoid problems with buyers demanding refunds or threatening negative feedback. If an item is new and it in its original packaging, you can describe it as new, but otherwise you should not refer to is as new.
Saying it is "As good as new," implies that it is perfect because new goods are expected to be perfect. This means that any slight imperfection will irritate buyers, so it is beter to describe as being in good or even excellent condition. If the item has any flaws, no matter how minor, you should clearly state them in the description. Be as accurate as you can and don't miss anything.
The first paragraph of the description should be short and simple. Just enter a few sentences saying what it is and what is does or is used for. Subsequent paragraphs can go into more detail, such as the specifications (if relevant), condition and so on. You can go into more detail further on, but having a brief description first enables people to immediately tell whether the item interests them. Those that are interested will read on, while those that aren't can move on.
Starting price
What is the perfect starting price? Sellers constantly wrestle with this problem. Although a low starting price attracts visitors and encourages bids, you risk selling at below cost price. Do you just want to get rid of something that is cluttering up your home, or are you selling for profit? It is easy to clear out the clutter in your attic or garage setting unreasonably high starting price and it is a lot harder to make a profit. Remember that an item can sell for the minimum, so choose it carefully.
Keep it low enough to attract potential buyers, but high enough to discourage people looking for 1p bargains. Something like 50 percent of the final price you are likely to get would be a good compromise.
Buy It Now
A Buy It Now option is an very popular part of the perfect auction listing, but it is not something that many people give much thought to. A Buy It Now button enables someone who wants to buy the item at a fixed price to skip the auction process.
You will see examples of BIN buttons that are too low or too high and this results in either no response from buyers or no profit. You need to look at it from the buyer's point of view The BIN price and starting price need to be chosen so as to work together. Calculate the cost of the item, add a bit for a profit, and that's the BIN price.
Shipping costs
The perfect auction listing from a buyer's perspective is one with low shipping costs. People are irritated if they think you are trying to make a profit, so it is essential that you find out the shipping costs and list the true cost. You should aim to make a profit on the sale price and not the shipping cost. The Post Office Web site has some useful information about the cost of shipping, so use it.
You should state whether you are willing to ship abroad and to increase the number of potential buyers, you should. Of course, your auction listing will need to specify the costs. The perfect auction listing will also include your location. Some buyers think twice about bidding on items by a seller based abroad and they feel safer with someone based in the UK. Listing your location can therefore boost your sales.
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